Today (Sunday May 11) is "Mother's Day" in North America and Australia (plus a few other places). A big "Thank You" to mothers everywhere for, well, simply being mothers and everything you do! A special "Thank You" and much love to my Mum, of … [Continue reading]
Copywriters – What Are You Really Selling?
Here's another video from copywriter John Carlton, #2 in his "Copywriting Checklist" series. So what are you really selling? … [Continue reading]
Copywriters, Please Don’t Use Words Like This…
In recent posts I've been talking about the need to use words carefully. Now it's amazing that when you direct your attention to a topic, all of a sudden all sorts of examples and items related to that topic appear. It's your "Reticular Activating … [Continue reading]
Marketers – Is This One Reason For The Huge Success Of This Company?
I am a huge fan of the UK's biggest supermarket chain Tesco's. Now, I know that it's probably very unfashionable of me, but I have nothing but admiration for the company and it's boss Terry Leahy. It's a giant, accounting for over 30% of all … [Continue reading]
Wordpower Tips For Copywriters
In a previous post I included a video clip from copywriting giant John Carlton. Although this wasn't the main point from the video, something he mentioned is highly relevant to copywriters. That is, the need to have a large vocabulary at your … [Continue reading]