Got your attention? Good, that kind of illustrates the topic of this post! Copywriter Pete Godfrey, Australia's own "Wizard Of Words" has made a couple of interesting posts on his blog ( "The Fear Of Loss Is More Powerful Than The Hope For Gain!" … [Continue reading]
Copywriting Video – Proving Credibility
Here's another video from master copywriter John Carlton. It's #3 in his "Copywriting Checklist" series titled "Proving Credibility" The point about "Proving Credibility" comes about halfway through and it's quite subtle. It's not the usual … [Continue reading]
Marketing – Product Review – “The Secrets Of A 10% Conversion Rate”
A while back I mentioned an interesting report called "The Secrets Of A 10% Conversion Rate" recommended by master copywriter Michel Fortin. I promised a review and (finally!) here it is. This may sound arrogant of me, but sometimes when you get a … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 1
"Nobody should be allowed to have anything to do with advertising until he has read this book (Scientific Advertising) seven times. It changed the course of my life." – David Ogilvy One of the foundation books in the canon of Direct Response … [Continue reading]
Attention Copywriters! Amazing FREE Headline Swipe File!
As far as I'm concerned, a copywriter can never have too many headline swipe files. It's a bit like the old adage that you can never be too rich or too thin! Why are headlines so important? Two reasons, in my opinion... Firstly, as I'm sure I … [Continue reading]