Out doing my weekend grocery shopping I decide to pop into the local Aldi store for a change. If you're not familiar with the company, Aldi is a supermarket company with a very clear positioning at the no-frills and very low-cost end of the market. … [Continue reading]
Copywriters – The Right Way To Use Questions In Headlines
Australian copywriting maestro Pete Godfrey is blogging up a storm this week. He has just posted an item titled "The Power Of A Provocative Question". Pete provides a great example of how to draw readers into your copy with this question... "How … [Continue reading]
Copywriting Videos – More From John Carlton On Crafting A Great Sales Letter
"The Success Or Failure Of Every Sales Letter Or Advertisement Is Determined Before A Single Word of Copy Is Ever Written" - Kevin Francis via Sun Tzu I'm going to backtrack slightly with master copywriter John Carlton's "Copywriting Checklist" … [Continue reading]
Marketers – Is This Apparently Attractive Tactic Costing You Dearly?
Copywriter Michel Fortin recently published a post titled "Customers Won't Discount Your Dishonesty". It's about the marketing tactic of making an "Exit Offer" at a discounted price as a last ditch effort to squeeze some revenue from the … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 2
Welcome to Part 2 of this series "Scientific Advertising In The 21st Century". Hopkins begins the second chapter ("Just Salesmanship") as follows… "To properly understand advertising or to learn even its rudiments one must start with the right … [Continue reading]