One of the things I like most about top copywriter John Carlton is his insights into the reality of life as a freelance copywriter. It gets a bit "Zen" at times but, hey, I'm into that kind of thing! Now, John has recently posted a piece on his … [Continue reading]
New Edition Of “Hypnotic Marketing” Just Launched
Marketer and "Hypnotic Copywriter" Joe Vitale has just launched a new edition of his "Hypnotic Marketing" ebook. I say "ebook" but with all the bonuses and extras he includes, it's more like a full blown program. Now, I have to say, that for a long … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 3 “Offer Service”
Welcome to Part 3 of this series "Scientific Advertising In The 21st Century". This third chapter in the copywriting classic "Scientific Advertising" by Claude Hopkins is titled "Offer Service". Now, that title is a little misleading to the modern … [Continue reading]
Copywriting Tip On Adding Emotional Impact To Copy
Ace copywriter Michel Fortin has just posted an excellent piece on his blog titled "Apply The Law Of Contrast To Build Desire". Michel talks about the copywriting standard formula usually described as "Problem-Agitate-Solve" and takes it a step … [Continue reading]
Copywriting Video – John Carlton On “Defining Your Avatar”
Here's another video from top copywriter John Carlton's "Copywriting Checklist" series. It's #4 and titled "Defining Your Avatar". Now an "Avatar" is, according to my Reader's Digest "Word Power Dictionary" - "an incarnation or embodiment of … [Continue reading]