There's been a bit of controversy lately about the marketing tactic of "forced continuity". It's flared up again with a recent promotion by Mike Filsaime of "Butterfly Marketing" fame. Mike is launching a new magazine focused on internet marketing … [Continue reading]
Rare Treat For Copywriters – New Bencivenga Bullet
Copywriting superstar Gary Bencivenga has just released a new edition of his "Marketing Bullets" newsletter. It's all about "The 3 Greatest Copywriting Lessons I Ever Learned". Essential reading for all copywriters and you can get the details at … [Continue reading]
‘The Great Copywriting Conspiracy’ – Really?
We seem to be in one of those phases where "controversy" swirls around the online marketing community. We had top copywriter John Carlton talking about a "Copywriting Crisis" recently. Now copywriting heavyweight Clayton Makepeace has released a … [Continue reading]
Copywriting Video – Right Way To Use Testimonials
Here's video #5 from master copywriter John Carlton in his "Copywriting Checklist" series. This one deals with testimonials (in fact, there are another 2 videos on this topic, and I may include them in a future post). Now, testimonials are one of … [Continue reading]
Coywriting Notes – Defeating Resistance
"Copywriting Notes" is going to be a new regular series of posts (every Friday is the plan) where I talk about some of the issues and challenges that copywriters face on a personal level. I promise this won't be too self indulgent! You know, being … [Continue reading]