Here's another video from top copywriter John Carlton's "Copywriting Checklist" series. It's #4 and titled "Defining Your Avatar". Now an "Avatar" is, according to my Reader's Digest "Word Power Dictionary" - "an incarnation or embodiment of … [Continue reading]
Marketers – The Perils Of Being In A Commodity Market
Out doing my weekend grocery shopping I decide to pop into the local Aldi store for a change. If you're not familiar with the company, Aldi is a supermarket company with a very clear positioning at the no-frills and very low-cost end of the market. … [Continue reading]
Copywriters – The Right Way To Use Questions In Headlines
Australian copywriting maestro Pete Godfrey is blogging up a storm this week. He has just posted an item titled "The Power Of A Provocative Question". Pete provides a great example of how to draw readers into your copy with this question... "How … [Continue reading]
Copywriting Videos – More From John Carlton On Crafting A Great Sales Letter
"The Success Or Failure Of Every Sales Letter Or Advertisement Is Determined Before A Single Word of Copy Is Ever Written" - Kevin Francis via Sun Tzu I'm going to backtrack slightly with master copywriter John Carlton's "Copywriting Checklist" … [Continue reading]
Marketers – Is This Apparently Attractive Tactic Costing You Dearly?
Copywriter Michel Fortin recently published a post titled "Customers Won't Discount Your Dishonesty". It's about the marketing tactic of making an "Exit Offer" at a discounted price as a last ditch effort to squeeze some revenue from the … [Continue reading]