I have just finished reading an amazing post by copywriter John Carlton. The genius of the man just left me stunned. Stopped me in my tracks. It was like the scene in the movie "Apocalypse Now" where Kurtz tells of the time when an insight hit him … [Continue reading]
Copywriting Video – The Power Of The Big Promise
Here's the next in John Carlton's "Copywriting Checklist" series, talking about the need for a "Huge Promise" in your copy. There's an interesting psychological point here. You need to have a big promise but it needs to be believable to your … [Continue reading]
Some Direct Response Marketing Lessons From Big Brands
I know that we in Direct Response Marketing prefer not to talk too much about "branding", but there are a couple of recent news items that I think have some useful lessons. Firstly, Apple Computer recently opened the first proper "Apple Store" in … [Continue reading]
Roundup Of Copywriting News And Events
Quite a few things going on in the world of copywriting at the moment. Firstly, Clayton Makepeace and Tony Flores have released a new report called "The #1 Way To Electrify Your Ads". It's part of the launch campaign for a new copywriting program … [Continue reading]
Copywriting Notes – Fitness Tips For Copywriters
Fitness tips? Yup, fitness tips for copywriters! Health and fitness is obviously important for everyone. That's why it such a huge market segment. But it's particularly important, I think, for copywriters. That's because as a copywriter you are … [Continue reading]