I mentioned recently that John Anghelache and Ryan Healy are in the prelaunch phase of a new programme designed to help copywriters get more clients (and make more money!). They've released 2 new videos. The first deals with a way to find all the … [Continue reading]
New Copywriting Course – “The Ultimate Desktop Copy Coach”
The new copywriting program based on the work and approach of master copywriter Clayton Makepeace has just been released. I say "based on the work of Clayton Makepeace" because it's not actually written by Clayton but by his associate Tony … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 4
Welcome to Part 4 of this series "Scientific Advertising In The 21st Century". "Mail Order Advertising – What It Teaches" is the fourth chapter in the classic book by copywriter Claude Hopkins. And again it goes to the heart of what Hopkins saw as … [Continue reading]
Copywriting Notes – More About Health And Fitness
Last week I talked about some general health and fitness tips for copywriters. This week I'm going to mention a few resources that I've found helpful. One of the biggest health risks for a copywriter, particularly if you work from home, is an … [Continue reading]
Copywriters – You’re Not Selling CDs (Or Whatever…)
A short video from John Carlton's "Copywriting Checklist" series. It's titled "The Nitty-Gritty" and the point it's making is that the features of the product are not what you're selling. It's what the customer will get from the product (the … [Continue reading]