Noticed this in the local paper today..."Rolling Stones' $7.2m Gig". "The Rolling Stones have been named the world's highest-paid private performers. The band, fronted by Sir Mick Jagger, command a staggering GBP 3.5 million (A$7.2million) per … [Continue reading]
I Guess These Guys Never Read “Scientific Advertising”…
Had to pop into the city today. At one of the main line stations (and presumably elsewhere) representatives of the local branch of Coca Cola were enthusiastically handing out free samples of "Coke Zero" (nicely chilled, I noticed, which showed some … [Continue reading]
Great Research Resources For Copywriters
All the hoopla about the recent launch of "The Ultimate Desktop Copy Coach" prompted me to pull out my copy of "Two Hours To More Profitable Sales Copy" by Clayton Makepeace. I have to confess that since buying this when it was launched at the end … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 5 “Headlines”
Welcome to Part 5 of this series "Scientific Advertising In The 21st Century" taking a look at lessons for copywriters and marketers from the classic book by Claude Hopkins. In this chapter, Hopkins talks about headlines. Now, there will be few … [Continue reading]
Copywriting Notes – How To Get More Done
One of the biggest challenges for many copywriters is simply how to manage time effectively. It's important, of course, because deadlines have to be met and if you're working for yourself you can't afford to waste time. Working from home poses … [Continue reading]