As a copywriter, I read an enormous amount of material. I'm going to take a wild guess and say that's the case for most copywriters (and many business people as well). Now, I have looked into ways to increase the speed at which I read. I've got … [Continue reading]
Blogs For The “Hard Core” Copywriter
Been meaning to mention a couple of excellent copywriting blogs. Warning! These are for serious "Hard Core" copywriters only. The first is Lawrence Bernstein's "Info Marketing Blog". Lawrence is the guy behind "The Ultimate Online Swipe File" … [Continue reading]
Revealed! Secrets Of Copywriting For An Amazing New Market
I've discovered an amazing new market for copywriters. The potential is enormous. No, I'm not trying to muscle in on Harlan Kilstein and the distressed real estate market. I'm talking about the copy on breakfast cereal boxes. Think about it. … [Continue reading]
Copywriting Blogs – Recent Items Of Interest
Quick roundup of recent posts of interest on some of the copywriting blogs I read... Over at the Clayton Makepeace blog, the week started with Clayton laying into a direct mail piece he reckoned was the worst he'd ever seen ("You Only Think You … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 6 “Psychology”
Chapter 6 in "Scientific Advertising" by copywriting legend Claude Hopkins is all about "Psychology"… "The competent advertising man must understand psychology. The more he knows about it the better. He must learn that certain effects lead to … [Continue reading]