Had to share this wonderful example of the use of intrigue that I came across in today's UK "Daily Telegraph". "The Sticky Toffee Pudding Mystery" The article leads off... … [Continue reading]
Thoughts On Traffic…And Copywriting
I've commented in the past about the importance of traffic for any business and observed how some businesses are very vulnerable to changes outside of their control. I mentioned the impact on my local Starbucks and a small bakery shop of the … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 7 “Being Specific”
"Our prices have been reduced 25 per cent" "Our net profit is 3 per cent" "The final result of testing and comparing 130 formulas" The 3 claims above are all drawn from chapter 7 of "Scientific Advertising", called "Being Specific". The point that … [Continue reading]
Copywriting Notes – “Psycho-Cybernetics” And Copywriting
Most copywriting training focuses on what would be called the "craft". How to write effective headlines, bullets and put together a convincing letter. More advanced training goes into the psychology of selling and and crafting an effective strategy … [Continue reading]
How Almost Any Copywriter Can Instantly Double Their Reading Speed
As a copywriter, I read an enormous amount of material. I'm going to take a wild guess and say that's the case for most copywriters (and many business people as well). Now, I have looked into ways to increase the speed at which I read. I've got … [Continue reading]