Yesterday I talked about the importance of proof elements in copywriting. Something that is closely linked, but a little different, is TRUST. You often see it said that lack of trust is one of the biggest obstacles to making a sale. In online … [Continue reading]
Useful Copywriting Resource – Is This The Most Important Copy Element?
Something that's absolutely critical in copywriting is to incorporate appropriate PROOF elements. Testimonials are one of the most frequently used proof elements and I've taken a look at that topic recently in the videos from John Carlton's … [Continue reading]
More Gary Halbert Insights From Copywriter John Carlton
Super quick post. Copywriter John Carlton is on a roll over on his blog and has just posted another item about Gary Halbert called "Jerks, Genius , And Juice". Note the mention of the classic copywriting book "The Robert Collier Letter Book". … [Continue reading]
Insights For Copywriters From “Sex And The City”
As a copywriter, you can gain some useful insights from popular movies and TV shows to make your copywriting more compelling and effective. There are a number of reasons for this... 1. Firstly, movies and TV shows are in the business of appealing … [Continue reading]
Copywriting Video – More From John Carlton On Testimonials
OK, here's copywriter John Carlton's third (and final) video on testimonials from his "Copywriting Checklist" series. Testimonials are one of those copywriting elements that everyone "knows" about. However, all too often they are not used to best … [Continue reading]