Last week I talked about some general health and fitness tips for copywriters. This week I'm going to mention a few resources that I've found helpful. One of the biggest health risks for a copywriter, particularly if you work from home, is an … [Continue reading]
Copywriters – You’re Not Selling CDs (Or Whatever…)
A short video from John Carlton's "Copywriting Checklist" series. It's titled "The Nitty-Gritty" and the point it's making is that the features of the product are not what you're selling. It's what the customer will get from the product (the … [Continue reading]
The Genius Of Copywriter John Carlton
I have just finished reading an amazing post by copywriter John Carlton. The genius of the man just left me stunned. Stopped me in my tracks. It was like the scene in the movie "Apocalypse Now" where Kurtz tells of the time when an insight hit him … [Continue reading]
Copywriting Video – The Power Of The Big Promise
Here's the next in John Carlton's "Copywriting Checklist" series, talking about the need for a "Huge Promise" in your copy. There's an interesting psychological point here. You need to have a big promise but it needs to be believable to your … [Continue reading]
Some Direct Response Marketing Lessons From Big Brands
I know that we in Direct Response Marketing prefer not to talk too much about "branding", but there are a couple of recent news items that I think have some useful lessons. Firstly, Apple Computer recently opened the first proper "Apple Store" in … [Continue reading]