Welcome to Part 5 of this series "Scientific Advertising In The 21st Century" taking a look at lessons for copywriters and marketers from the classic book by Claude Hopkins. In this chapter, Hopkins talks about headlines. Now, there will be few … [Continue reading]
Copywriting Notes – How To Get More Done
One of the biggest challenges for many copywriters is simply how to manage time effectively. It's important, of course, because deadlines have to be met and if you're working for yourself you can't afford to waste time. Working from home poses … [Continue reading]
More Tips For Copywriters On Finding New Clients
I mentioned recently that John Anghelache and Ryan Healy are in the prelaunch phase of a new programme designed to help copywriters get more clients (and make more money!). They've released 2 new videos. The first deals with a way to find all the … [Continue reading]
New Copywriting Course – “The Ultimate Desktop Copy Coach”
The new copywriting program based on the work and approach of master copywriter Clayton Makepeace has just been released. I say "based on the work of Clayton Makepeace" because it's not actually written by Clayton but by his associate Tony … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 4
Welcome to Part 4 of this series "Scientific Advertising In The 21st Century". "Mail Order Advertising – What It Teaches" is the fourth chapter in the classic book by copywriter Claude Hopkins. And again it goes to the heart of what Hopkins saw as … [Continue reading]