Chapter 6 in "Scientific Advertising" by copywriting legend Claude Hopkins is all about "Psychology"… "The competent advertising man must understand psychology. The more he knows about it the better. He must learn that certain effects lead to … [Continue reading]
Copywriting Notes – What To Do When You Think You’re A Complete Idiot
I confess. There are times when I feel like a complete idiot. Times when I wonder if I really know what I'm doing. They don't last, of course (otherwise it would be highly unlikely that I'd be writing this post today!). But for most copywriters … [Continue reading]
Marketing And How The Mega-Rich Get “Satisfaction”
Noticed this in the local paper today..."Rolling Stones' $7.2m Gig". "The Rolling Stones have been named the world's highest-paid private performers. The band, fronted by Sir Mick Jagger, command a staggering GBP 3.5 million (A$7.2million) per … [Continue reading]
I Guess These Guys Never Read “Scientific Advertising”…
Had to pop into the city today. At one of the main line stations (and presumably elsewhere) representatives of the local branch of Coca Cola were enthusiastically handing out free samples of "Coke Zero" (nicely chilled, I noticed, which showed some … [Continue reading]
Great Research Resources For Copywriters
All the hoopla about the recent launch of "The Ultimate Desktop Copy Coach" prompted me to pull out my copy of "Two Hours To More Profitable Sales Copy" by Clayton Makepeace. I have to confess that since buying this when it was launched at the end … [Continue reading]