I've mercilessly poked fun at bank advertising in the past, so it was with some glee that I came across this article in "The Economist" ("Bank Slogans - Ad Nauseum"). The tagline "Because They're Worthless" sets the tone. Who can resist a wry … [Continue reading]
A Cautionary Tale Of Event Marketing…
Been doing a fair amount of work marketing seminars and similar events lately. So my eye was drawn to this item about an event marketing disaster ("You're Fired! Trump Lands Aussie In $2.5m Hole"). In brief, a local promoter hired Donald Trump to … [Continue reading]
Copywriting “Master Class” With Pete Godfrey…
...is coming up real soon! I must confess to being remiss in bringing this to your attention but I have been flat out recently (hence the lack of posts as well..sorry!) Anyway, Pete's third (and final) "Master Class" is fast approaching. It's on … [Continue reading]
Fascinating Take On Current Events For Copywriters…
...and marketers at Lawrence Bernstein's "Info Marketing Blog". I've sung the praises of Lawrence's blog before. What he's been doing lately is link in some classic direct response ads to the dramatic events unfolding in the financial and political … [Continue reading]
Review – Ben Settle’s “The Copywriting Grab Bag”
Here's my somewhat belated review of Ben Settle's "The Copywriting Grab Bag" (I've been busy over the last week, what can I say?). More of a monster special report rather than a simple book, what you get for your money is... … [Continue reading]