Top gun copywriter John Carlton recently released his new "Simple Writing System" program. Although I've featured a number of videos on this blog that were sort of "previews" of the program, I haven't mentioned it much up until now. The reason, … [Continue reading]
Copywriting And The Coming Biz-Op Explosion
Continuing my recent theme of how copywriting and marketing will need to adapt to changed economic times, Lawrence Bernstein has a new post up titled "Recession Beater #7: The Coming Business Opportunity Explosion". In difficult economic times, … [Continue reading]
Attention Tourism Australia…Here’s “How To Advertise Foreign Travel”…
...and tourism, in general, for that matter. Serious copywriters and direct response marketers will be familiar with the classic work of David Ogilvy promoting tourism and foreign travel. In the the classic "Ogilvy On Advertising" (a must-have for … [Continue reading]
Example Of An Old Idea To Increase Sales…
There's a local chain of bakery shops in Australia called "Bakers Delight" (I believe they've expanded overseas but trade under a different name...a Canadian correspondent recently informed me of her first experience of Vegemite at one of their … [Continue reading]
More About Serious Marketing And Copywriting In Tough Times…
I make no apology for frequently mentioning Lawrence Bernstein's "Info Marketing Blog". It really is an essential resource for copywriters and anyone serious about the business of marketing. Lawrence sent an email to his list over the weekend and I … [Continue reading]