Here are some snaps of yours truly with fellow copywriter Bill Dimitrovski. Bill has an interesting story. Couple of years ago he was working in a fridge! I think he used to work for a catering company. Not surprisingly, he thought there was more … [Continue reading]
Snapshots From Pete’s Copywriting “Master Class” #2
One of the great things about copywriter Pete Godfrey's "Master Class" events is simply the chance to hang out with the man himself. As with many events like this, a lot of the value from attending comes from the conversations in the breaks and in … [Continue reading]
Nice Copywriting Example Of Entering…
...the conversation in the prospect's mind. On the way back from Pete Godfrey's copywriting "Master Class" last weekend, as I was going through security I noticed this little headline in an ad placed in the blue trays provided for people to put … [Continue reading]
Snapshots From Pete’s Copywriting “Master Class” #1
OK, here are some shots of fellow copywriter and all round good bloke Dean Kennedy. Dean is not only a really sharp copywriter and marketing strategist but he is an absolute wizard when it comes to design in general and web design in particular. I … [Continue reading]
Copywriting As A Potential Power For Good
Just back from Pete Godfrey's "Last Ever Copywriting Master Class" event up in Brisbane. A great weekend and I'll have a string of posts about the event (with photos). That will have to wait though until I've had some sleep! In the meantime, Bret … [Continue reading]