I posted earlier about Gary Bencivenga's new "Success Bullets" project. Thinking about success as a copywriter brought to mind some of the tips that have been passed on to me. One piece of advice that I have heard many times is... … [Continue reading]
Copywriting Notes – “Success Bullets” From…
...master copywriter Gary Bencivenga (with a title like that, couldn't really be any other copywriter!). Gee, it's been a while since I posted in this "Copywriting Notes" series. Hat tip to Lawrence Bernstein for alerting me to a new project from … [Continue reading]
U.S. Election Result And What It Says About “Social Mood”…
...and the implications for copywriters and marketers. I've mentioned the discipline of "Socionomics" on the blog before and the idea that events are to a large extent driven by "social mood". Elections are obviously a very clear expression of the … [Continue reading]
A Few Good Copywriters…
OK, this video is actually called "A Few Good Creative Men" but I think they really meant copywriters! Came across this at Pete Godfrey's "Master Class" over the weekend and what can I say? It's very funny. Enjoy! … [Continue reading]
Snapshots From Pete’s Copywriting “Master Class” #3
Here are some snaps of yours truly with fellow copywriter Bill Dimitrovski. Bill has an interesting story. Couple of years ago he was working in a fridge! I think he used to work for a catering company. Not surprisingly, he thought there was more … [Continue reading]