...is coming up real soon! I must confess to being remiss in bringing this to your attention but I have been flat out recently (hence the lack of posts as well..sorry!) Anyway, Pete's third (and final) "Master Class" is fast approaching. It's on … [Continue reading]
Fascinating Take On Current Events For Copywriters…
...and marketers at Lawrence Bernstein's "Info Marketing Blog". I've sung the praises of Lawrence's blog before. What he's been doing lately is link in some classic direct response ads to the dramatic events unfolding in the financial and political … [Continue reading]
Review – Ben Settle’s “The Copywriting Grab Bag”
Here's my somewhat belated review of Ben Settle's "The Copywriting Grab Bag" (I've been busy over the last week, what can I say?). More of a monster special report rather than a simple book, what you get for your money is... … [Continue reading]
The Marketing Genius Of Damien Hirst
Recently came across a couple of items about the contemporary British artist Damien Hirst. If you're not familiar with Hirst, he is something of an "enfant terrible" of the modern art scene and is best known for works featuring dead animals in … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 11 “Information”
"Information" is the subject of Chapter 11 of the copywriting classic "Scientific Advertising" by Claude Hopkins. In today's language, what Hopkins is talking about is better understood as research. Hopkins was firmly of the view that… "An … [Continue reading]