"Information" is the subject of Chapter 11 of the copywriting classic "Scientific Advertising" by Claude Hopkins. In today's language, what Hopkins is talking about is better understood as research. Hopkins was firmly of the view that… "An … [Continue reading]
Father’s Day In Australia
Today (Sunday Sep 7) is Father's Day down here in Australia. Have a great day Fathers everywhere and a big "Thank You" (to Mums as well)! … [Continue reading]
How To Flush $300m Down The Toilet…
Every now and again a major corporation really raises the bar in ludicrous advertising. And Microsoft has just stepped up and probably just flushed $300m down the toilet with it's new advertising campaign ("Bill Gates And Seinfeld In Bizarre $300m … [Continue reading]
Classic Tip For Power Copywriting
Latest post from copywriting genius John Carlton is titled "Your Tip For The Week" and contains some great pointers to make your copywriting more punchy and effective. It's timeless advice that anyone familiar with John's teaching will recognise but … [Continue reading]
What A Master of The “Voiceover” Can Teach Copywriters
There are many copywriting and marketing lessons available from a study of movies and movie trailers. I've commented before about the the power of stories in copywriting and how movies can be good illustrations and examples of storylines and … [Continue reading]