...the Scott Haines way. Over at "The Gary Halbert Letter" there is a new post titled... "How To Write Better Copy Faster!". It's from copywriter Scott Haines and he lists 12 tested strategies that he has found work very well in helping to turn … [Continue reading]
A Tip For Copywriters To Boost…
...both your bank balance and something MUCH more important. Lawrence Bernstein over at his "Info Marketing Blog" has a suggestion that may strike you as being crazy... ...but that I can vouch from personal experience will work for you. It's quite … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 17 “Individuality”
Chapter 17 of the copywriting classic "Scientific Advertising" by Claude Hopkins deals with the topic of individuality. Why is this important? Here's what Hopkins had to say… … [Continue reading]
“The Copywriters Toolkit”…
...will soon be gone in its current form. You may have noticed in the right hand column of this blog a banner for "The Copywriter's Toolkit". It's perhaps better called the Conversion Toolkit, because what it does is give you the tools, resources, … [Continue reading]
Copywriting Notes – Makepeace And Bencivenga Part 2
Here's the second part of the interview between copywriting giants Clayton Makepeace and Gary Bencivenga. It continues with more about Gary's early days as a writer and his early mentors - people like copywriting legend John Caples and the great … [Continue reading]