Today we have part 5 of the Clayton Makepeace and Gary Bencivenga interview about the art and craft of copywriting as well as the life of a top copywriter. When I originally read this interview, this was the section where I really went "Wow!" and … [Continue reading]
Merry Christmas And…
...Happy Holidays! Whatever you're doing today, best wishes to you, your family, friends and associates. Hope Santa was good to you and have a wonderful day! … [Continue reading]
Copywriting Notes – Makepeace And Bencivenga Part 4
Welcome back to part 4 of the interview between top copywriters Clayton Makepeace and Gary Bencivenga. There's a lot in this section and Gary's comments about the nature of selling and how it has changed over the years will repay your close … [Continue reading]
Mama Mia! Look At The UK’s Biggest Movie…
...in today's UK "Daily Telegraph" I notice that the movie "Mama Mia!" has just become the biggest grossing movie at the UK box office of all time (passing "Titanic" and "Harry Potter And The Sorcerer's Stone". So how does this fit in to our ongoing … [Continue reading]
Are You Making These Major Copywriting Mistakes?
Had to smile when in my email inbox this morning was a notification of a post on Clayton Makepeace's blog with the subject line... "Are you making these major copy mistakes, Kevin?" Couple of things to note... … [Continue reading]