...you may not have heard about. Lawrence Bernstein is about to relaunch his "Ultimate Online Swipe File" and as part of the lead up he has released another free special report titled "Breakthrough Copywriters Nobody Knows". It's 11 pages of solid … [Continue reading]
Copywriting Notes – Makepeace And Bencivenga Part 6
Here's the final segment of the interview between Clayton Makepeace and Gary Bencivenga. Gary reveals some of his secrets to creating a mutually profitable relationship between copywriters and clients. Let's jump right in... … [Continue reading]
2009 Is Here! Happy New Year!
Happy New Year! May I wish you, your family, friends and associates a very happy and prosperous 2009! Prosperous? Of course. Look, there's no doubt that economic conditions will be challenging. But that doesn't mean that you can't prosper... … [Continue reading]
Making It Easy For Customers…
...to buy. I'm currently in the UK spending the Christmas holidays with my brother and his family. From a marketer's perspective, one of the things I enjoy about visiting the UK is to see how business differs from Australia and if there are any … [Continue reading]
Copywriting Notes – Makepeace And Bencivenga Part 5
Today we have part 5 of the Clayton Makepeace and Gary Bencivenga interview about the art and craft of copywriting as well as the life of a top copywriter. When I originally read this interview, this was the section where I really went "Wow!" and … [Continue reading]