"Negative Advertising" is the subject of Chapter 18 of the copywriting classic "Scientific Advertising" by Claude Hopkins. In this short chapter, Hopkins discusses two types of negative advertising. The first is what is usually called "knocking … [Continue reading]
Looking Ahead – Marketing Calendar February 2009
Here's this month's look ahead at events in February that you could base a marketing promotion around. (As an aside, it's already the 11th of the month! How did that happen?!?) The main event of general interest is Valentine's Day on February … [Continue reading]
How Reader’s Digest Can Help Your Copywriting
I've been back from my Christmas trip to the UK for almost a week now and I've just about caught up with all the "stuff" that inevitably piles up! Going through my mail, came across the January issue of Reader's Digest. Now, I have a subscription … [Continue reading]
Copywriting Notes – Science Of Getting Rich…
...as a copywriter. In this weekly "Copywriting Notes" post, I'm going to continue with the focus on "mindset" and it's importance to success in any endeavour, including copywriting. One of my favourite "success" texts is "The Science Of Getting … [Continue reading]
What I Learned From Barack Obama About Copywriting…
...(really, from Joe Vitale via Joe Sugarman). Reading "The Adweek Copywriting Handbook" by Joe Sugarman, I came across this useful copywriting tip that Joe got from Joe Vitale... … [Continue reading]