...both your bank balance and something MUCH more important. Lawrence Bernstein over at his "Info Marketing Blog" has a suggestion that may strike you as being crazy... ...but that I can vouch from personal experience will work for you. It's quite … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 17 “Individuality”
Chapter 17 of the copywriting classic "Scientific Advertising" by Claude Hopkins deals with the topic of individuality. Why is this important? Here's what Hopkins had to say… … [Continue reading]
“The Copywriters Toolkit”…
...will soon be gone in its current form. You may have noticed in the right hand column of this blog a banner for "The Copywriter's Toolkit". It's perhaps better called the Conversion Toolkit, because what it does is give you the tools, resources, … [Continue reading]
Copywriting Notes – Makepeace And Bencivenga Part 2
Here's the second part of the interview between copywriting giants Clayton Makepeace and Gary Bencivenga. It continues with more about Gary's early days as a writer and his early mentors - people like copywriting legend John Caples and the great … [Continue reading]
Great Email Copywriting Resources…
...PLUS my thoughts on the new Bond movie "Quantum Of Solace". (There is a connection...as you'll see!) Ben Settle has a great post over at his blog titled "The 9 Horsemen Of The Email Copywriting Apocalypse". Contrary to what the title might … [Continue reading]