If you're a copywriter, you probably end up reading a hell of a lot. Not just copywriting books and other professional education but, of course, products that you're writing copy for. I've mentioned before the excellent program "Rapid Reader" that … [Continue reading]
Copywriting Diagnostics…
...or "Help! The copy isn't performing! What do I do now?" Got an email from Michel Fortin (well, his autoresponder, really!) yesterday about a post on his blog titled... "Are Bottlenecks Clogging Your Sales?" I was a little surprised because... … [Continue reading]
Copywriter Peter Stone…
...is back posting on his blog after a lenghty hiatus. He's promised one of his videos on copywriting which, if it's up to previous standards, will be well worth the wait. In the meantime, he has a couple of valuable tips in answer to a reader's … [Continue reading]
Two Hours To More Profitable Sales Copy…
...with superstar copywriter Clayton Makepeace. I've raved about Clayton's book "Two Hours To More Profitable Sales Copy" on more than one occasion on this blog. It's an astonishing insight into how this top copywriter thinks about copy and how he … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 16 “Leaning On Dealers”
Couple of points about Chapter 16 of Claude Hopkins' "Scientific Advertising"… Firstly, when Hopkins talks about "Leaning On Dealers" he is not referring to the use of coercion or other standover tactics to get dealers to stock product! This isn't … [Continue reading]