Here's the second part of the interview between copywriters Clayton Makepeace and Kent Komae. In the first part, one of the stand out points was the emphasis Kent places on research. In the second part, there are more great tips and advice for … [Continue reading]
Looking Ahead – Marketing Calendar March 2009
Time for this month's look ahead to noteworthy events in March that could provide focus for a marketing promotion or campaign. March is a relatively thin month... ...but St Patrick's Day (March 17) provides a potential opportunity. Slightly more … [Continue reading]
Marketing Conferences And The Copywriter
Spent the day at Mal Emery's "Sydney Platinum Intensive". The Platinum program is Mal's high end coaching group and they have regular get-togethers throughout the year. A number of my clients are in the platinum group and I was grateful for an … [Continue reading]
Copywriting…And “The Great Depression Ahead”?
Just finished reading the newish book from Harry Dent... ..."The Great Depression Ahead"... ...and it's a book well worth reading for any marketer or copywriter. I can sense a couple of "objections" forming in the minds of some … [Continue reading]
Copywriting Notes – Makepeace And Kent Komae Part 1
One of the best ways to get insights into the copywriting mindset is to sit down and talk with a successful copywriter. And interviews are a great way to do that vicariously. So, when I recently stumbled across this interview that copywriting giant … [Continue reading]