Spent the day at Mal Emery's "Sydney Platinum Intensive". The Platinum program is Mal's high end coaching group and they have regular get-togethers throughout the year. A number of my clients are in the platinum group and I was grateful for an … [Continue reading]
Copywriting…And “The Great Depression Ahead”?
Just finished reading the newish book from Harry Dent... ..."The Great Depression Ahead"... ...and it's a book well worth reading for any marketer or copywriter. I can sense a couple of "objections" forming in the minds of some … [Continue reading]
Copywriting Notes – Makepeace And Kent Komae Part 1
One of the best ways to get insights into the copywriting mindset is to sit down and talk with a successful copywriter. And interviews are a great way to do that vicariously. So, when I recently stumbled across this interview that copywriting giant … [Continue reading]
A Classic Copywriting Theme And Motivation…
In the city yesterday for a trip to the dentist... ...I noticed this classic headline template being used in an ad at a camera store... "The Lenses Canon And Nikon Don't Want You To Know About" Now, this is presumably aimed at people who are … [Continue reading]
Are You Guilty Of These Email Copywriting Mistakes?
I find email marketing and copywriting a topic where there is often contradictory advice. Some of that, I suggest, is because there are different ways to be "right". And what works is often dependent on the particular situation and the relationship … [Continue reading]