Time for our monthly look ahead at coming events that can provide focus for a marketing campaign or promotion. The big event, of course is Easter. This year Good Friday falls on April 10 and Easter Sunday on April 13. In Australia, ANZAC Day is on … [Continue reading]
Are You Making The Most Of This Marketing Tactic?
There's a very effective marketing tactic that's called different names but it boils down to offering customers additional items to complement their primary purchase. McDonald's is known for the "Do you want fries with that" tactic. Amazon has the … [Continue reading]
Marketing Lesson From A Very “Strange But True” Story…
It would be hard to make this up. Over in the USA... "US authorities say a Florida woman phoned 911 three times after McDonald's employees told her they were out of Chicken McNuggets." ("Woman Calls 911 After McDonald's Runs Out Of Nuggets") Now, … [Continue reading]
Simple Marketing Tip From A Baker To Boost Sales…
I've been re-reading a number of old newsletters from marketing maestro Jay Abraham. One of the points Jay makes is to allow your clients to purchase in the amounts and terms that suit them. So it's always worth testing an option for the customer … [Continue reading]
Marketing And Using Curiosity To Engage Your Reader…
Curiosity is an extremely powerful force. As human beings we have this "need to know". In particular, we "need to know what happens...next". What we in the copywriting and marketing fraternity sometimes refer to as... … [Continue reading]