Recently came across some fascinating statistics about a potential source of business that you may be overlooking among all the hooplah of "social marketing" and the latest internet craze. It was the statistics of the astonishing "reach" achieved … [Continue reading]
Marketing Lesson From World’s Greatest Swindler…
I've been following the case of convicted swindler Bernie Madoff with some interest. The amounts involved are quite mind-boggling... ...he's reckoned to have defrauded his victims of over US$65 BILLION (around A$100 billion!). Now, many (if not … [Continue reading]
Still Seeing This Email Marketing Blunder…
Posted recently about the importance of the "From" line in your emails... ...and how people I would have expected to know better were making a BIG mistake. The blunder I was seeing... … [Continue reading]
Image Advertising And Branding Unlikely To Produce Results…
...in this marketing case study. Just back from a trip to the UK and came across a case that provides a useful example of the limitations of conventional "Image Advertising" and brand building... ...even when you have a great product. On my trips … [Continue reading]
How To Make Virtually Any Product Or Service Feel Unique
I've often mentioned the work of legendary copywriter and marketer Claude Hopkins. He was one of the pioneers of direct response marketing and many of the techniques that we today regard as fundamental. Reading through a newsletter today, I was … [Continue reading]