Came across this interesting post in the "Financial Times"... "Five Myths About Business Failure In A Downturn" ...and there are some relevant points for business owners in Australia. Plus, the proper use of direct response marketing would have … [Continue reading]
Looking Ahead – Marketing Calendar May 2009
It's that time of the month again where we take a look at coming events in May that can provide the focus for a promotion or marketing campaign to give your business a cash boost. Before I get to that... … [Continue reading]
Are You Missing Out On This Source of Business?
Recently came across some fascinating statistics about a potential source of business that you may be overlooking among all the hooplah of "social marketing" and the latest internet craze. It was the statistics of the astonishing "reach" achieved … [Continue reading]
Marketing Lesson From World’s Greatest Swindler…
I've been following the case of convicted swindler Bernie Madoff with some interest. The amounts involved are quite mind-boggling... ...he's reckoned to have defrauded his victims of over US$65 BILLION (around A$100 billion!). Now, many (if not … [Continue reading]
Still Seeing This Email Marketing Blunder…
Posted recently about the importance of the "From" line in your emails... ...and how people I would have expected to know better were making a BIG mistake. The blunder I was seeing... … [Continue reading]