As you will probably have noticed (unless you're new to this blog...in which case a warm "Welcome!")... ...there's a whole new look to the place! I finally decided to bite the bullet... ...and get myself a premium theme for the blog. I'd been … [Continue reading]
Talking About Positioning Blunders…
...couldn't believe this item I came across today... "Swiss Icon Branching Out" "The 125 year-old maker of the Swiss Army knife is branching out into... ...cutlery, watches, shirts and perfume." Cutlery, maybe. Watches, at a pinch (I actually … [Continue reading]
Even Big Companies Struggle With Core Marketing Concepts…
...like positioning. I was in Hungry Jack's the other day grabbing a bite to eat "on the run". (For non-Australian readers Hungry Jack's is the name Burger King operates under in Australia...that in itself is an interesting story.) As I was … [Continue reading]
Marketing Tips From The Dark Side…
..of persuasion. Fascinating article in the UK "Daily Telegraph" titled... "Do You Have A Scam-Proof Personality?" ...that reports on some research into common financial scams and the characteristics of people most likely to be a victim of a scam. … [Continue reading]
Marketing Today – Twitter Part 1
Unless you've been completely cut off from the world lately, you'll be aware of Twitter. There's been something of a buzz about it in internet marketing circles for about a year or so. In the last few months it seems to have gone mainstream with … [Continue reading]