...from ace Aussie copywriter Pete Godfrey. I'll make this brief. Pete Godfrey held a series of very high level copywriting seminars - what he called his "Master Class Program" - over the course of 2007 and 2008. I went to all 3 of them and they … [Continue reading]
A Classic Story With A Valuable Lesson For Marketers…
...and direct response copywriters, of course. This is a true story... A young boy had moved with his parents to a new country in search of a better life. He was bright and sociable and fitted in well at school. One thing he loved to do was visit … [Continue reading]
A Really Clueless Bank Ad
Every now and again, I come across a piece of advertising copy... ...usually a headline or tagline of some sort... ...that is absolutely breathtaking in its utter inanity and stupidity. Bear in mind, that as a direct response copywriter I read a … [Continue reading]
Marketing Today – Twitter Part 2
Continuing with my investigation of Twitter and how it might be of use in marketing, there's an excellent post by top copywriter and marketer Michel Fortin titled "Tweet Fearlessly, Block Ruthlessly". Don't be put off by the title. Although it's … [Continue reading]
Price And The Current Marketing Mix
Pricing is always an important factor in the marketing mix but it seems to me that it's easier to assess correctly when times are good. In more challenging times, such as now, it becomes more difficult to gauge what's appropriate. Of course, … [Continue reading]