Events coming up in October 2009 that can be used as the basis for a direct response marketing promotion. In Australia... October 5 - Labour Day (NSW and ACT), "May Day" in SA There's also the start of School Term 4 and... … [Continue reading]
Looking Ahead – Marketing Calendar September 2009
A little later than usual (apologies, been very busy writing copy all week)... ...here's our look ahead to the month of September 2009 and events that an astute direct response marketer can make use of for a promotion . First up, while I remember, … [Continue reading]
Could Direct Response Marketing Save The Newspaper Business?
The old-style newspaper business is struggling in many countries around the world. Falling circulations, shrinking ad revenues because of difficult economic conditions and an ineffective response to the disruptive change of the internet mean that … [Continue reading]
Marketing Credibility Shredder Case #1 – The Fat Doctor
It's a pretty fundamental principle of marketing today that you need to be congruent in all your communications. That means, basically, that not only do you "Talk the talk"... ...but you've got to "Walk the walk". So, if you present yourself as a … [Continue reading]
A Copy Lesson From The Apollo 11 Moon Landing Anniversary?
July 20 is the anniversary of the historic landing on the moon by Apollo 11 astronauts Neil Armstrong and Buzz Aldrin... ...with this year being the 40th anniversary. Now, I wasn't going to post about this, because it's not something that's … [Continue reading]