OK, this post isn't strictly going to be about Twitter. It's more about social marketing in general (including Twitter, of course) and the STRATEGY to use to get the most out of the social media landscape. Came across some great free resources from … [Continue reading]
Book Marketing With Video – Killing Rommel
Here's something a little different from the usual marketing video clips that we've been looking at. It's from one of my favourite authors, Steven Pressfield. His best known book is probably "Gates Of Fire", a retelling of the epic battle between … [Continue reading]
Looking Ahead – Marketing Calendar August 2009
This is usually a quiet time of year for marketers in general and direct response marketing in particular. In the northern hemisphere it's the middle of summer and the holidays... ...and down here in Australia it's the tail end of winter. You tend … [Continue reading]
Two New Marketing Books…
...well worth your attention. Before that... "Happy 4th of July Weekend!" ...to all in the U.S.A. Back to the two new marketing books. The first is... … [Continue reading]
Another Great Marketing Video…
...from Billy Mays. After yesterday's post, I couldn't resist putting up one of Billy's "Mighty Putty" infomercials. Love the part with the truck! Who wouldn't want some of this stuff! My only slight quibble with this is that the offer is a little … [Continue reading]