Good article in "The Economist" titled... "Salesman Of The Irrational" It's all about a Swiss marketer called Jean-Claude Biver who has an impressive record of success in marketing high end watches. Couple of points to note... 1. What he's … [Continue reading]
Looking Ahead – Marketing Calendar December 2009
Hardly needs to be said that the main events in December for marketers to focus on are Christmas and New Year! Retail stores have been in full "Christmas Mode" for weeks already... ...so if you haven't yet started to plan your own promotion, … [Continue reading]
Looking Ahead – Marketing Calendar November 2009
Well, November is fast approaching and that also means that the end of the year is drawing nigh. Whatever happened to 2009? Well the year is not over yet so you have plenty of time to take advantage of one of the peak times of the year for pretty … [Continue reading]
Marketing And Movie Trailers – Surrogates
Leafing through a copy of "Men's Health" magazine, came across an ad for the movie "Surrogates". The ad featured a very stylish Bruce Willis looking for all the world as if he was going to stand in as "Frank" in the next "Transporter" … [Continue reading]
Looking Ahead – Marketing Calendar October 2009
Events coming up in October 2009 that can be used as the basis for a direct response marketing promotion. In Australia... October 5 - Labour Day (NSW and ACT), "May Day" in SA There's also the start of School Term 4 and... … [Continue reading]