July 20 is the anniversary of the historic landing on the moon by Apollo 11 astronauts Neil Armstrong and Buzz Aldrin... ...with this year being the 40th anniversary. Now, I wasn't going to post about this, because it's not something that's … [Continue reading]
Requiem For A Pitchman – Billy Mays Marketing Magic
Over at Clayton Makepeace's blog, there is a special guest post from marketing maven Rich Schefren. It's all about TV pitchman Billy Mays and the marketing lessons to be learned from his work. In a nutshell... "...Billy knew how to do something … [Continue reading]
Marketing Today – Twitter Part 5
OK, this post isn't strictly going to be about Twitter. It's more about social marketing in general (including Twitter, of course) and the STRATEGY to use to get the most out of the social media landscape. Came across some great free resources from … [Continue reading]
Book Marketing With Video – Killing Rommel
Here's something a little different from the usual marketing video clips that we've been looking at. It's from one of my favourite authors, Steven Pressfield. His best known book is probably "Gates Of Fire", a retelling of the epic battle between … [Continue reading]
Looking Ahead – Marketing Calendar August 2009
This is usually a quiet time of year for marketers in general and direct response marketing in particular. In the northern hemisphere it's the middle of summer and the holidays... ...and down here in Australia it's the tail end of winter. You tend … [Continue reading]