Unless you've been completely cut off from the online world the last few months... ...you're most likely aware that there has been a fair amount of discussion and not a little concern about new guidelines issued by the US Federal Trade Commission … [Continue reading]
Looking Ahead – Marketing Calendar January 2010
Christmas is fast approaching, along with the end of the year of course. Anyone else wondering what happened to 2009? Or even the first decade of the 21st century?!? Zoiks!*! Not too late to launch your own Christmas or New Year promotion. With … [Continue reading]
Marketing And The ‘Madness’ Of Luxury Goods
Good article in "The Economist" titled... "Salesman Of The Irrational" It's all about a Swiss marketer called Jean-Claude Biver who has an impressive record of success in marketing high end watches. Couple of points to note... 1. What he's … [Continue reading]
Looking Ahead – Marketing Calendar December 2009
Hardly needs to be said that the main events in December for marketers to focus on are Christmas and New Year! Retail stores have been in full "Christmas Mode" for weeks already... ...so if you haven't yet started to plan your own promotion, … [Continue reading]
Looking Ahead – Marketing Calendar November 2009
Well, November is fast approaching and that also means that the end of the year is drawing nigh. Whatever happened to 2009? Well the year is not over yet so you have plenty of time to take advantage of one of the peak times of the year for pretty … [Continue reading]