"Anything that gets in the way of allowing the money to come in is EVIL!" - Pete Godfrey Two sessions this afternoon... ...and in a change of schedule Pete Godfrey delivered his "Cash Copy Made Easy" presentation. I guess Pete and Dave made a call … [Continue reading]
Crocodile Marketing Conference – Saturday Morning Session
OK, I'm here this weekend at the last ever Crocodile Marketing Inner Sanctum conference at the Watermark Hotel in Surfer's Paradise. Getting up at 4am to catch the first flight up to the Gold Coast wasn't too bad as it turned out... ...but I … [Continue reading]
Crocodile Marketing – Last Inner Sanctum Conference
Shock waves swept through the Direct Response Marketing community in Australia recently... ...when the "Wizard Of Words", copywriter Pete Godfrey announced that he was leaving Crocodile Marketing... ...the company he had set up with David McMahon … [Continue reading]
Reminder Of Probably The Most Important Buying Motivation
The other day I dropped into a local bookstore to research a new project for a client in the financial services industry. As I've mentioned before, I find bookstores a wonderful source of information and inspiration for that matter. Of course, I … [Continue reading]
Looking Ahead – Marketing Calendar April 2010
The big event this April is Easter... ...with Good Friday falling this year on April 2 and Easter Monday on April 5. Quick aside, every year in Sydney we have the "Royal Easter Show" (this year April 1-14). It's a celebration of all things … [Continue reading]