"Happy Easter" to everyone! I always like to highlight marketing successes when I can. I know a lot of my observations and comments on this blog are about marketing blunders... ...and that's because we can often learn more from mistakes than when … [Continue reading]
Did This Positioning Blunder Cost Ford Over $6.5 Billion?
See that Ford has finally sold Volvo... "Ford Sells Volvo To Chinese Car Maker Geely For $1.8bn" Reported sale price is US$ 1.8 billion, but after Ford has to tip in money to the Volvo pension fund and cover other liabilities, they're basically … [Continue reading]
Major Benefit Of A Good USP…
...that can boost your margins and bottom line and could easily make the difference between success and failure. Competing on price alone is a mugs game in most cases. (In fact, my mate Pete Godfrey would probably describe it as "Evil"!) OK, there … [Continue reading]
Crocodile Marketing Conference – Sunday Afternoon Session
"We cannot solve our problems with the same thinking we used when we created them" - Albert Einstein ...or, wherever you are in life at the moment, your best thinking got you there. Why the quote? Well kind of sums up the message of the main … [Continue reading]
Crocodile Marketing Conference – Sunday Morning Session
"Discounting is EVIL!" - copywriter Pete Godfrey Well, after a raucous Saturday evening (so I'm told...yours truly retired at a relatively early hour)... ...the Wizard himself, Pete Godfrey, presented the first session on Sunday … [Continue reading]