Master copywriter David Garfinkel has a new series of videos with some tips to perk up your business. David is the person who has taught me more about copywriting than anyone else and I highly recommend anything that he puts out. This first video … [Continue reading]
Looking Ahead – Marketing Calendar June 2010
Almost half way through 2010 and time to look ahead to June at events and occasions that could be used to build a marketing promotion around. Here in Australia, it's Winter (June 1 being the "official" start to the season). The Queen's Birthday … [Continue reading]
Copywriting Secrets – Vatican’s Hidden Stash?
Devastatingly effective copywriting secrets concealed from the world and only used for the Vatican's own questionable purposes? Evidence that pioneering copywriters were persecuted because they knew too much? Those were some of the thoughts that … [Continue reading]
ANZAC Day 2010
The ODE... They shall grow not old, as we that are left grow old; Age shall not weary them, nor the years condemn. At the going down of the sun and in the morning WE WILL REMEMBER THEM With gratitude to those who served, those who serve today … [Continue reading]
Is This Going To Be A Marketing Disaster?
After that recent post highlighting the good marketing of Haigh's Chocolates... ...I guess it was inevitable that I'd come across what looks to be some very poorly conceived marketing. As I was perusing a recent copy of "Men's Health" what should I … [Continue reading]