Some useful copywriting points to note in a video that's been causing something of a stir with comments like "Has Alabama's Dale Peterson created the best political ad ever?" Here's the video... Here are a couple of the points that struck me... … [Continue reading]
Human Nature And One Aspect Of What You’re Dealing With As A Copywriter
To be an effective copywriter or marketer, it's essential to have a good understanding of human nature. We human beings can be strange creatures with many quirks and foibles. I'm posting this video, even though it's not strictly about copywriting … [Continue reading]
Copywriting Blogs Roundup – 30 May 2010
Here are 3 copywriting and marketing articles recently posted that you may have missed and that are a cut above the usual fare... Over at Lawrence Bernstein's "Info Marketing Blog" there's an extraordinary video from marketing mastermind Drayton … [Continue reading]
Should BP Be Planning Some Long Copy Ads?
And what would the great David Ogilvy recommend? Been following the Deepwater Horizon disaster and watching as it develops. Needless to say, oil major BP has something of a PR problem to deal with as well as the more serious issue of capping the … [Continue reading]
Confused About Where Twitter Fits Into Your Marketing?
...then this might explain things! Well worth reading the full post at... … [Continue reading]