...but you're going to create a killer video! Or... "A simple letter is beyond you...but a Hollywood blockbuster...no problem!" OK. Get the picture. Look, the above comments (hopefully) don't apply to you. But I'm going to go on a mini-rant … [Continue reading]
Great FREE Lead Gen Kit For Direct Response Marketers
You can never have too many swipe files, templates or "idea generators" in my humble opinion. So, my interest was piqued when an email from my good friends Rashid Kotwal and Barbara Sauter arrived in my inbox to let me know that for a limited time … [Continue reading]
Wow!…12 Awesome Resources For Design And Copy…
...from copywriting and marketing maven Michel Fortin. Check out this post... "12 Awesome Resources For Design And Copy". My personal favorites... ...the Wordpress tips and the "Submit Button" enhancements. Hours of fun and distraction here! I … [Continue reading]
The Peril Of The “Shiny Object” For Copywriters…
...and marketers especially. Seems to be a thought on a few people's mind lately. We've had Lawrence Bernstein telling us to "Beware Of Shiny Objects"... ...and my good mate copywriter Pete Godfrey is forever reminding his readers about this … [Continue reading]
Video – Political Ad With Some Copywriting Points To Note
Some useful copywriting points to note in a video that's been causing something of a stir with comments like "Has Alabama's Dale Peterson created the best political ad ever?" Here's the video... Here are a couple of the points that struck me... … [Continue reading]