...before you write a single word of copy. As a direct response copywriter, I read an awful lot of sales letters and advertisements, as you can imagine. The ones that tend to stand out to me are those that follow the advice of copywriting great … [Continue reading]
Gary Halbert On Essential Copywriting Books
Seems like aeons ago, I wrote a couple of posts "Copywriting Books That Shaped The Business - Take 1" and "Copywriting Books That Shaped The Business - Take 2" where top copywriters shared their thoughts about which are the most influential books on … [Continue reading]
Is This The Best Headline Template Ever?
Seem to be coming across this particular type of headline... "Is this the best (fill-in-the-blanks) ever?" ...quite frequently of late. For example, in the UK "Daily Telegraph" today... "Is this the most powerful Brit in the global car … [Continue reading]
Ogilvy On Advertising…Australia As A Tourist Destination
Tourism Australia has just launched a new advertising campaign and the style reverts to a more traditional format after the somewhat arthouse style of the previous Baz Luhrmann created ads. Unsurprisingly, there's been a chorus of complaints from … [Continue reading]
Copywriting Blogs Roundup – 5 June 2010
Here are 3 posts on copywriting blogs that stood out for me this week... John Carlton has a new post "Congratulations, And Now Stop Being A Wuss" all about education and getting the right kind. Drayton Bird on top form in "The steep and slippery … [Continue reading]