"We cannot solve our problems with the same thinking we used when we created them" - Albert Einstein ...or, wherever you are in life at the moment, your best thinking got you there. Why the quote? Well kind of sums up the message of the main … [Continue reading]
Crocodile Marketing Conference – Sunday Morning Session
"Discounting is EVIL!" - copywriter Pete Godfrey Well, after a raucous Saturday evening (so I'm told...yours truly retired at a relatively early hour)... ...the Wizard himself, Pete Godfrey, presented the first session on Sunday … [Continue reading]
Crocodile Marketing Conference – Saturday Afternoon Session
"Anything that gets in the way of allowing the money to come in is EVIL!" - Pete Godfrey Two sessions this afternoon... ...and in a change of schedule Pete Godfrey delivered his "Cash Copy Made Easy" presentation. I guess Pete and Dave made a call … [Continue reading]
Crocodile Marketing Conference – Saturday Morning Session
OK, I'm here this weekend at the last ever Crocodile Marketing Inner Sanctum conference at the Watermark Hotel in Surfer's Paradise. Getting up at 4am to catch the first flight up to the Gold Coast wasn't too bad as it turned out... ...but I … [Continue reading]
Crocodile Marketing – Last Inner Sanctum Conference
Shock waves swept through the Direct Response Marketing community in Australia recently... ...when the "Wizard Of Words", copywriter Pete Godfrey announced that he was leaving Crocodile Marketing... ...the company he had set up with David McMahon … [Continue reading]