Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
...and marketers especially. Seems to be a thought on a few people's mind lately. We've had Lawrence Bernstein telling us to "Beware Of Shiny Objects"... ...and my good mate copywriter Pete Godfrey is forever reminding his readers about this … [Continue reading]
Some useful copywriting points to note in a video that's been causing something of a stir with comments like "Has Alabama's Dale Peterson created the best political ad ever?" Here's the video... Here are a couple of the points that struck me... … [Continue reading]
To be an effective copywriter or marketer, it's essential to have a good understanding of human nature. We human beings can be strange creatures with many quirks and foibles. I'm posting this video, even though it's not strictly about copywriting … [Continue reading]
Here are 3 copywriting and marketing articles recently posted that you may have missed and that are a cut above the usual fare... Over at Lawrence Bernstein's "Info Marketing Blog" there's an extraordinary video from marketing mastermind Drayton … [Continue reading]
And what would the great David Ogilvy recommend? Been following the Deepwater Horizon disaster and watching as it develops. Needless to say, oil major BP has something of a PR problem to deal with as well as the more serious issue of capping the … [Continue reading]