Three posts from the last week from copywriting (OK, one of them this week is strictly "marketing") blogs you may have missed. Something of a "marketing mindset" theme this week, certainly in the Frank Kern and Clayton Makepeace articles... Here … [Continue reading]
Looking Ahead – Marketing Calendar July 2010
July is a pretty lean month in Australia, as far as major events go. It's the beginning of the new financial year and it's mid winter. Outside of Australia... It's "Canada Day" on July 1. In the USA, its Independence Day on July 4, of … [Continue reading]
Key Question To Answer…
...before you write a single word of copy. As a direct response copywriter, I read an awful lot of sales letters and advertisements, as you can imagine. The ones that tend to stand out to me are those that follow the advice of copywriting great … [Continue reading]
Gary Halbert On Essential Copywriting Books
Seems like aeons ago, I wrote a couple of posts "Copywriting Books That Shaped The Business - Take 1" and "Copywriting Books That Shaped The Business - Take 2" where top copywriters shared their thoughts about which are the most influential books on … [Continue reading]
Is This The Best Headline Template Ever?
Seem to be coming across this particular type of headline... "Is this the best (fill-in-the-blanks) ever?" ...quite frequently of late. For example, in the UK "Daily Telegraph" today... "Is this the most powerful Brit in the global car … [Continue reading]