Only 2 things I've noticed that I think really worthy of your attention this week. Drayton Bird has been posting a lot of excellent material including... "Is this the most underestimated, overlooked marketing weapon?" Totally agree with Drayton. … [Continue reading]
Australia’s Most Trusted Brands 2010
Reader's Digest Australia has just released it's annual survey of "Australia's Most Trusted Brands" (details here). "Band-Aid" launched in 1920, was voted "Australia's No. 1 Most Trusted Brand" (followed by Cadbury, Panadol, Sony and … [Continue reading]
Copywriting Blogs Roundup – 26 June 2010
Not too much to bring to your attention this week (maybe I've been too busy working to spend much time on the blogs!)... Lots of good material over at Drayton Bird's blog, much of which I've already posted. One other thing. At Clayton Makepeace's … [Continue reading]
Video – Copywriting And Marketing Tips From Drayton Bird #2
Next in the series of videos from marketing maven Drayton Bird. Great tips on 1) editing copy and 2) "charm" Enjoy! … [Continue reading]
Video – Copywriting And Marketing Tips From Drayton Bird #1
The great Drayton Bird has just released the first in a series of short videos containing some concise tips on copywriting and marketing. The first covers a fix for a VERY common copywriting mistake... Reminder of why the classic Gary Halbert … [Continue reading]