Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
A Direct Response Copywriter talking about "Brand Archetypes"? Surely not! Bear with me for a moment as you cast your eye over this great cartoon from Tom Fishburne... One of the principles of classic direct response marketing and copywriting is … [Continue reading]
As winter draws to a close here in Australia, not too much on the calendar. There's a bank holiday in NSW and Show Day up in Queensland. September 1 is the "official" start to spring, so you could do some of the preparation work and "pre-launch" … [Continue reading]
I've mentioned before how top copywriters like John Carlton and David Garfinkel recommend regularly studying popular publications like "National Enquirer" and "Cosmopolitan" to glean ideas for headlines, stories, trivia and tidbits of potentially … [Continue reading]
Must be the summer lull up in the northern hemisphere... ...as it seems to have been a little slow on direct response copywriting and marketing blogs of late. And of those that are publishing, a number are resorting to the (quite legitimate) tactic … [Continue reading]
Been a while since I posted a "Marketing And Movie Trailers". Is it me or has there been a lack of interesting movies so far this year? Anyway, saw "Toy Story 3" recently and LOVED it. Without further ado, here's the trailer... OK, so how does … [Continue reading]